Cadillac is set to make its official entry into the Australian market with the launch of the all-electric 2025 Lyriq SUV. This marks a significant milestone for the storied American luxury brand as it introduces its innovative approach to car ownership and after-sales service in Australia.
Pricing and Positioning:
- Expected price range: Between $130,000 and $150,000
- Positioned as a premium offering, competing with luxury brands like Porsche, BMW, and Mercedes-Benz
Sales Model:
- Direct-to-consumer sales through exclusive retail stores
- Initial locations in Melbourne, Sydney, and Brisbane
- No traditional dealership model
Powertrain and Performance:
- All-wheel drive system with twin motors
- Estimated output: 373kW (500hp) and 600Nm of torque
- 101kWh Ultium battery pack
- Estimated driving range: Around 495km (307 miles in US specifications)
Charging Capabilities:
- 190kW fast-charging capability
- Can add approximately 77km of range in 10 minutes on ultra-rapid chargers
Key Features:
- 33-inch color screen with 9K resolution
- 19-speaker AKG sound system with active noise cancellation
- Google Built-In infotainment system
- 126-color ambient lighting system
- Panoramic sunroof
- 21-inch wheels
Market Entry:
- Expected launch: 2025 in Australia
- Will spearhead Cadillac's entry into the Australian market
The 2025 Cadillac Lyriq represents a bold entry into the Australian luxury EV market, offering a unique blend of American heritage, cutting-edge technology, and a novel approach to car ownership. With its premium positioning and innovative features, Cadillac aims to differentiate itself from established luxury competitors in the Australian market.
