Hyundai Motor UK has revealed pricing and specifications for the new Inster sub-compact electric SUV, indicating a potentially sharp price point for the Australian market. The UK pricing strategy positions the Inster as a more affordable option compared to the petrol-powered Kona.
UK Pricing:
- Entry-level Inster Standard Range (42kWh) priced from £23,495 (A$45,057)
- Nearly £3000 (A$5753) cheaper than the base Kona in the UK
Australian Market Implications:
- Potential sub-$35,000 starting price in Australia
- Would position it competitively against the base petrol Kona ($32,500) and Kona Hybrid ($36,500)
Powertrain Options:
- Standard Range: 71.1kW/147Nm motor, 42kWh battery, 327km WLTP range
- Long Range: 85.5kW/147Nm motor, 49kWh battery, 360-370km WLTP range
Charging Capabilities: AC charging up to 11kW/DC fast-charging at 120kW
Trim Levels and Features:
- UK offers '01' and '02' trim levels
- Standard equipment includes 10.25-inch screens, adaptive cruise control, OTA updates
- Higher trim adds LED lights, ambient lighting, heated seats, wireless charging
Size Comparison: Smaller than the Hyundai Venue but with a longer wheelbase
Australian Launch Plans:
- Both Standard and Long Range variants confirmed for Australia
- More rugged 'Cross' variant planned for later release
Market Context:
- Could be one of the cheapest EVs in Australia
- Faces competition from Chinese brands like MG and GWM with recent price cuts
The UK pricing of the Hyundai Inster EV suggests it could enter the Australian market at a very competitive price point, potentially becoming one of the most affordable EVs available. This positioning aligns with Hyundai Australia's strategy to attract new customers to the EV market with an appealing price and stylish design.
