Hyundai has confirmed the Australian launch timing for its highly anticipated three-row electric SUV, now officially named the IONIQ 9. Set to arrive in early 2025, this large EV will position itself as a premium offering in Hyundai's lineup, competing directly with sister brand Kia's EV9.
- Launch Timing and Naming:
- Australian launch confirmed for early 2025
- Name changed from IONIQ 7 to IONIQ 9
- Delayed from original second half of 2024 launch plan
- Pricing and Positioning:
- Expected starting price over $100,000
- Potentially Hyundai's most expensive model in Australia
- Will sit above IONIQ 5 N ($111,000 plus on-road costs)
- Market Strategy:
- Cautious sales expectations due to premium pricing
- Unique styling expected to differentiate it in the marketplace
- Part of Hyundai's strategy to offer ICE, hybrid, and EV options in each SUV segment
- Technical Details:
- Shares E-GMP EV architecture with Kia EV9
- Specific powertrain details not yet confirmed
- Competition and Challenges:
- Will compete with Kia EV9 ($97,000 - $121,000 plus on-road costs)
- Hyundai acknowledges challenges in the premium EV SUV segment
The 2025 Hyundai IONIQ 9 represents a bold move into the premium three-row electric SUV market for the brand. While facing challenges in a competitive and price-sensitive segment, Hyundai is banking on the IONIQ 9's unique styling and comprehensive feature set to attract discerning EV buyers in Australia.
