Kia's highly anticipated entry into the competitive ute market, the 2025 Tasman, is reportedly set for its world premiere next month. This reveal marks a significant milestone for Kia as it prepares to challenge established players in the lucrative ute segment, particularly in key markets like Australia.
- Reveal Date and Location:
- Expected world premiere on October 29, 2024
- Venue: Jeddah motor show in Saudi Arabia
- Key Markets:
- Saudi Arabia and Australia identified as primary target markets
- Development and Testing:
- Extensive global testing, including in Australia
- Kia Australia heavily involved in development
- Expected Specifications:
- Five-star ANCAP safety rating targeted
- 3500kg braked towing capacity
- Over one-tonne payload capacity
- Two-wheel drive and four-wheel drive variants likely
- Potential Powertrains:
- 2.2-litre four-cylinder turbo diesel (148kW/440Nm) likely
- Possible 2.5-litre turbo-petrol option for some markets
- V6 engine option ruled out for initial launch
- Design Features:
- Boxy design with thick wheel arches
- Narrow vertical LED headlights
- Built-in steps in the tray
- Australian Market Focus:
- Local suspension and performance tuning for Australian conditions
- Expected on-sale date in Australia: first half of 2025
As Kia prepares to unveil the Tasman, anticipation builds for this new entrant in the ute market. With its focus on meeting key performance benchmarks and incorporating local tuning for important markets like Australia, the Tasman represents Kia's ambitious bid to compete with established players such as the Ford Ranger and Toyota HiLux.
