Chinese automaker Leapmotor is set to make its Australian debut in November 2024 with the C10, an electric SUV that promises to shake up the market with competitive pricing and features comparable to more established rivals.
Pricing and Positioning
• The C10 will be offered in two variants:
- Style: $45,888 before on-road costs
- Design: $49,888 before on-road costs
• This pricing strategy positions the C10 competitively against the BYD Atto 3 ($44,499 - $47,499) and undercuts the Tesla Model Y ($55,900).• Leapmotor is offering one year of free charging via the Chargefox network for early adopters.
| Model | Price Range (before on-road costs) | Notable Features |
|---|---|---|
| Leapmotor C10 | From $45,888 | 500 km range, modern design |
| Toyota RAV4 Hybrid | From $39,000 | All-wheel drive, advanced safety features |
| Mazda MX-30 EV | From $40,000 | Stylish design, sustainable materials |
Key Specifications
• Powertrain: Single rear-mounted electric motor (160kW/320Nm)
• Battery: 69.9kWh lithium iron phosphate• Range: 420km (WLTP)
• Charging: 84kW DC fast charging, 6.6kW AC charging
• Dimensions: Similar to Tesla Model Y (4739mm L x 1900mm W x 1680mm H)
Features and Equipment
• Standard features include a panoramic glass roof, 18-inch alloy wheels, and a 14.6-inch touchscreen infotainment system.
• The Design trim adds 20-inch wheels, heated/ventilated seats, and a power tailgate.
• Advanced safety features such as adaptive cruise control and autonomous emergency braking are standard across the range.
Market Impact
Leapmotor's entry, backed by Stellantis, could disrupt the Australian EV market with its competitive pricing.• The C10's specifications and features make it a potential alternative to more expensive European and American EVs.
The Leapmotor C10's arrival in Australia marks an exciting development in the country's EV landscape. With its competitive pricing, impressive range, and feature-rich offering, the C10 could potentially accelerate EV adoption by providing a more affordable option in the popular SUV segment.
