Toyota is trialing a new allocation system for the 2025 Prado. Dealers will be given a definite 12-month allocation of vehicles. The new system aims to provide more certainty for customers about delivery times.
Dealers will have the flexibility to manage their allocations based on customer demand. The system is designed to reduce uncertainty and improve the ordering experience for customers.
Toyota is not implementing a direct-to-consumer sales model like some other manufacturers. The company believes the dealer network is still the best way to serve customers. This new system is currently specific to the Prado model.
- Ordering timeline:
- Customers in Australia will be able to order the new Prado from the end of August 2024.
- Deliveries are expected to commence at the end of 2024.
- Expected features:
- The new Prado is likely to feature updated engines, technology, and possible electrification options.
- It's expected to be based on the new "250" series Land Cruiser platform.
- Pricing:
- While specific pricing for the 2025 model isn't provided, the current Prado is priced at ₱4,800,000.00 in the Philippines market.
- Global context:
- The new Prado is part of Toyota's broader update to its Land Cruiser lineup.
- An all-new "250" series Land Cruiser was launched in Japan in April 2024.
- The UK has announced its model range and pricing for the new Land Cruiser, with availability starting from July 2024.
- Market position:
- The Prado continues to be a significant model for Toyota in the SUV segment.
- Toyota is maintaining its dealer network for sales, rather than moving to a direct-to-consumer model.
Toyota hasn't confirmed if this system will be extended to other models in the future. The changes come as Toyota prepares to launch the new generation Prado in late 2024.
