Audi has strongly indicated that the Q8 e-tron may be discontinued in Australia earlier than expected, following news of the impending closure of its production facility in Belgium.
Key Points:
- Brussels plant producing Q8 e-tron to close on February 28, 2025
- Closure due to slowing sales numbers globally
- Audi Australia managing director Jeff Mannering cites uncertainty around Q8 e-tron's future
Q6 e-tron as Potential Replacement:
- Smaller Q6 e-tron could fill Q8 e-tron's market position
- Q6 e-tron offers more advanced technology and longer range
- Introduces new PPE electric vehicle architecture
Q8 e-tron's Current Status:
- Not a high-volume seller due to its price position
- Has been Audi's first mass-market EV since 2019
- Originally launched as simply 'Audi e-tron'
Future Considerations:
- Decision on continuing Q8 e-tron production post-Brussels closure still under discussion
- Importance of EV sales to increase from 2025 due to New Vehicle Efficiency Standard (NVES)
- Success of Q6 e-tron could determine Q8 e-tron's fate
Technological Advancements:
- Q6 e-tron offers faster charging and up to 600km WLTP range
- Mannering compares EV tech evolution to smartphone advancements
As Audi Australia weighs the future of the Q8 e-tron, the company's focus appears to be shifting towards newer, more advanced EV models like the Q6 e-tron. The decision reflects the rapidly evolving EV market and Audi's strategy to meet changing consumer demands and regulatory requirements.
