Audi has introduced a new sub-brand exclusively for the Chinese market, showcasing the AUDI E concept - an all-electric Sportback that demonstrates the brand's future direction in China.
- New sub-brand created specifically for China
- AUDI E concept is an all-electric Sportback
- Marks a shift in Audi's strategy to cater to local preferences
AUDI E Concept Specifications:
- Power output: 570kW
- Drivetrain: Dual-motor, all-wheel drive
- 0-100km/h acceleration: Approximately 3 seconds
- Battery architecture: 800-volt system
- Target driving range: Up to 700km
- Charging: Ultra-fast charging (specific rates not disclosed)
- Launch timing: Mid-2025 (China only)
Technical Details:
- Built on 800-volt architecture developed with SAIC (MG's parent company)
- Not related to Audi's PPE platform
- Promises rapid charging capabilities
Design and Branding:
- Redesigned front fascia and new badging
- Moves away from the iconic four-ring emblem
- Minimalist logo to signify a fresh start
Future Plans:
- Precursor to three new electric models for China
- Models to launch from mid-2025
- Exclusive to Chinese market
This move demonstrates Audi's commitment to the Chinese market, acknowledging its size and unique buyer preferences. The new sub-brand and AUDI E concept represent Audi's strategy to establish a stronger presence in China's growing high-performance EV segment.
