Audi is set for a comprehensive revamp of its product range in 2025, introducing over 20 new or updated models to the Australian market. This sweeping change comes as the German luxury brand aims to boost its sales and competitiveness against rivals BMW and Mercedes-Benz.
- Sales Performance:
- Audi's sales in 2024 are down 14.7% compared to rivals
- The brand aims to improve its market position with this lineup refresh
- New Electric Vehicles:
- Q4 e-tron: Arriving Q1 2025, offering up to 524km range
- Q6 e-tron: New upper mid-size electric SUV coming H1 2025
- A6 e-tron: Electric sportback and wagon with up to 610km range
- Hybrid Technology:
- Introduction of MHEV Plus technology for combustion engines
- Allows true electric driving at low speeds
- New Platforms:
- VW MEB platform for Q4 e-tron
- PPE (Premium Platform Electric) for Q6 and A6 e-tron
- PPC (Premium Platform Combustion) for new A5
- Key Model Updates:
- A5: Replaces A4, introduces new PPC platform
- Q5: New generation arriving late 2025
- SQ5: Reintroducing V6 petrol option alongside diesel
- RSQ8: Most powerful combustion Audi ever at 471kW
- Entry-Level Updates:
- A1 and Q2 receive equipment upgrades
- A3 gets a mild facelift and performance upgrades for S3 and RS3
Audi's ambitious 2025 lineup overhaul represents a significant push to rejuvenate its product range and market position. With a focus on electrification, hybrid technology, and performance upgrades across its core models, Audi aims to offer "the freshest premium model range in the market" and challenge both established rivals and new players in the luxury segment.
