In an Australian automotive first, TJM, a leading manufacturer of off-road accessories, has launched a bull bar tailored for the Ford F-150 Lightning, the fully electric version of Ford's iconic pickup. This groundbreaking product is designed to meet the unique demands of EVs while maintaining the durability and functionality required for off-road adventures in Australia's challenging conditions.
A Milestone in EV Protection
The steel bull bar, developed in collaboration with AUSEV (the importer and distributor of the F-150 Lightning in Australia), represents a significant achievement:
- It is the first bull bar created specifically for an electric 4WD vehicle in Australia.
- The product underwent rigorous testing to ensure compliance with stringent EV safety regulations.
Darren Piper, Group Head of Product at Aeroklas Asia Pacific Group (TJM's parent company), expressed pride in this innovation: “We’re immensely proud to be the first to bring a bull bar to Australia’s EV market, particularly in a four-wheeled drive as advanced as the Ford F-150 Lightning. This project has set a new benchmark in vehicle safety innovation.”
Engineering and Testing
To ensure compatibility with the F-150 Lightning's advanced systems, TJM's engineers conducted extensive testing:
- Charging station compatibility assessments
- Comparative testing with other vehicles
- Electronic modular reprogramming to guarantee seamless operation
The result is a bull bar that not only protects the vehicle but also ensures its full functionality in all conditions.
Expanding Accessory Lineup
The partnership between TJM and AUSEV extends beyond the bull bar. Future plans include:
- The launch of an Aeroklas Aluminium Modular Canopy for the F-150 Lightning
- Lightweight yet durable design
- Modular features to enhance utility and versatility
- Additional lightweight off-road accessories tailored for EVs
Alan Brady, Chief Commercial Officer at AUSEV, highlighted the importance of this collaboration: “By combining AUSEV’s knowledge of American vehicles with TJM’s engineering prowess, we’re paving the way for safe, reliable, and innovative EV accessories that Australian drivers can trust.”
Meeting Australian Needs
Australia's rugged landscape presents unique challenges for vehicles, especially EVs. With this new bull bar and upcoming accessories, TJM and AUSEV aim to provide solutions that cater to both off-road enthusiasts and environmentally conscious drivers.Sally Vitoorapakorn, Managing Director of Aeroklas Asia Pacific Group, emphasized their commitment: “Together, we are not only meeting but exceeding expectations of what’s possible in vehicle protection and utility for a growing EV market.”
Broader Implications
This development marks an important step forward in integrating electric vehicles into Australia's off-road culture. As EV adoption continues to grow globally, innovations like TJM's bull bar demonstrate how traditional automotive industries can adapt to new technologies while maintaining functionality and safety.
