A survey conducted in Australia has revealed a slight cooling of enthusiasm for electric vehicles (EVs) among Australian consumers. While EV sales continue to grow, the rate of increase has slowed, and consumer concerns persist around key issues.

Survey Findings

  • Respondents who wouldn't consider an EV increased from 12% to 15%
  • Those "almost certain" to buy an EV decreased from 16% to 13%
  • 34% still consider an EV for their next car purchase (unchanged from previous survey)

Top Concerns for EV Adoption

  • Lack of charging infrastructure (65% of respondents)
  • Range concerns (53%)
  • Price (53%)
  • Depreciation (48%)

Industry Perspective

James Voortman, CEO of the Australian Automotive Dealer Association, emphasized:

  • Need to focus on home charging solutions
  • Importance of retrofitting apartment buildings for charging
  • Potential for FBT concessions on home charging equipment
Australian Enthusiasm for EVs Wanes, Survey Reveals Key Concerns
  • Peak monthly market share: 9% in June 2023
  • Recent months: 6-7% market share
  • Tesla (market leader) has seen seven consecutive months of year-on-year sales declines

Market Shift

While EV sales are growing, hybrid and plug-in hybrid vehicles are seeing faster growth rates, indicating a more cautious approach to full electrification among Australian consumers.

Australian Enthusiasm for EVs Wanes, Survey Reveals Key Concerns

As the automotive landscape continues to evolve, addressing consumer concerns around infrastructure, range, and affordability will be crucial for accelerating EV adoption in Australia.