BMW has made a strategic decision to discontinue the 4 Series Gran Coupe in the Australian market, while continuing to offer its electric counterpart, the i4. This move reflects the brand's focus on electrification and adapting to changing consumer preferences.
Discontinuation of 4 Series Gran Coupe:
- The 4 Series Gran Coupe has been removed from Australian showrooms.
- Previously available in two variants: 430i and M440i xDrive.
Focus on Electrification:
- The decision aligns with BMW's global strategy to increase its electric vehicle offerings.
- The i4 continues to be available, offering a fully electric alternative with multiple variants.
BMW i4 Lineup:
- Available models include eDrive35, eDrive40, and the high-performance M50.
- Prices start from $85,900 for the base eDrive35 model in Australia.
Market Context:
The i4 provides a blend of performance, range, and advanced technology. It caters to eco-conscious drivers who prioritize sustainability without compromising on driving dynamics.
Future Outlook:
BMW Australia is focusing on expanding its electric lineup to better align with European markets. The shift reflects broader industry trends towards electrification and reduced reliance on traditional combustion engines.
The removal of the 4 Series Gran Coupe from BMW's Australian lineup underscores the brand's commitment to electrification through models like the i4. As consumer demand shifts towards sustainable mobility solutions, BMW is positioning itself to meet these evolving preferences with a robust electric vehicle offering.
