BMW has revealed a comprehensive update to its flagship electric SUV, the iX, delivering substantial improvements in power, range, and technology while refining its controversial design. The refresh represents BMW's commitment to evolving its electric vehicle lineup without compromising its distinctive styling philosophy.
Design Evolution: Subtle Yet Significant
The 2025 iX retains its bold kidney grilles but introduces sophisticated refinements to soften its presence. The previous honeycomb graphics make way for an elegant diagonal light pattern, while new side air curtains and revised lower air intakes create a more harmonious front fascia.
The adaptive LED headlights receive a modern signature, contributing to a more refined appearance.For those seeking additional visual drama, BMW now offers its Iconic Glow contour lighting across most variants, with the feature coming standard on the range-topping M70 xDrive. The introduction of the first-ever M Sport package for the iX brings an additional layer of sportiness to the exterior design.
Performance Leap: Power Meets Efficiency
| Model | Power Output | Battery Capacity | WLTP Range |
|---|---|---|---|
| xDrive45 (was 40) | 300kW (+60kW) | 94.8kWh (+23.8kWh) | 490-602km |
| xDrive60 (was 50) | 400kW (+15kW) | 109.1kWh (+3.9kWh) | 563-701km |
| M70 (was M60) | 485kW (+30kW) | 108.9kWh (+3.7kWh) | 521-600km |
Technical Excellence
BMW's engineers have implemented cutting-edge solutions to enhance the iX's performance and efficiency. The introduction of silicon carbide semiconductor technology, combined with a new hydraulic rear axle support bearing and optimized wheel bearings, promises improved driving dynamics. Lower rolling resistance tires and refined suspension tuning further contribute to the vehicle's enhanced efficiency and range.
Interior Refinement
Inside, the iX embraces BMW's latest iDrive 8.5 infotainment system, ensuring the technology experience matches the vehicle's premium positioning. The new M Sport package brings performance-oriented interior elements, including more supportive seats, an M steering wheel, and exclusive digital instrument cluster graphics.
Market Impact
The updated iX is scheduled to launch in European markets in the coming months, with Australian pricing and availability yet to be confirmed. Current iX models range from $136,900 for the xDrive40 to $223,400 for the M60 (excluding on-road costs), and the enhanced 2025 models are expected to command a premium over these figures.
BMW's comprehensive update to the iX demonstrates a careful balance between evolution and innovation. While the controversial design elements remain, their refinement, coupled with significant performance and range improvements, should strengthen the iX's position in the premium electric SUV segment.
The substantial power increases across the range, particularly the 60kW boost in the entry-level model, suggest BMW is serious about maintaining the iX's performance credentials. Meanwhile, the impressive range improvements, reaching up to 701km in the xDrive60, address one of the key considerations for luxury EV buyers.This update positions the iX as an even more compelling option in the high-end electric SUV market, offering a unique combination of distinctive design, cutting-edge technology, and impressive performance capabilities.
