The Vision Driving Experience (VDX) concept, based on BMW's Neue Klasse platform, showcases a more aggressive design compared to the Vision Neue Klasse concept that previews the upcoming electric 3 Series. This latest iteration combines cutting-edge electric performance with the iconic M-series styling, making it an attractive proposition for both technology enthusiasts and driving purists.
What's New in the Concept?
The VDX concept introduces several key features that set it apart:
- Aggressive Design: The concept features narrower headlights mimicking BMW's iconic kidney grilles, a wide lower air intake and splitter, flared wheel arches, wide side skirts, rear air channels, and a ducktail boot spoiler with integrated tail lights.
- Advanced Interior: The cabin boasts an aggressive interpretation of BMW's Panoramic iDrive cockpit, including carbon fiber-backed seats, racing seat belts, and prominent center console buttons for driving system controls.
- "Heart of Joy" Control Unit: This system processes drivetrain, brakes, charging, recuperation, and steering information 10 times faster than previous systems, working in tandem with BMW's Dynamic Performance Control software.
- Innovative Wheel Lighting: A unique lighting system indicates the vehicle's state - green for acceleration, blue for energy regeneration, and orange for traditional braking.
Performance and Technology
While specific powertrain details remain under wraps, BMW has revealed some impressive features:
- Wheel Torque: An astounding 18,000 Nm of wheel torque
- Enhanced Regenerative Braking: 25% greater capability compared to existing BMW EVs
- Potential Quad-Motor Setup: Previous reports suggest the production iM3 could feature a quad-motor electric powertrain generating up to 746kW
Future of the M3
BMW M's vice president for customer, brand and sales, Sylvia Neubauer, confirmed that a combustion-powered M3 will be offered alongside the all-electric iM3, which is due in 2028. This dual-approach strategy aims to cater to different customer preferences and regulatory environments.
The concept also previews new powertrain sounds that mimic combustion engines, similar to Hyundai N's approach with the Ioniq 5 N. This appears to be an evolution of BMW's IconicSounds system used in current plug-in hybrid and electric models.
What We Think
The unveiling of the Vision Driving Experience concept marks a significant milestone in BMW's journey towards electrification of its high-performance M lineup. By combining the heritage of M-series performance with cutting-edge electric technology, BMW is positioning itself at the forefront of the electric performance car market.
The concept's aggressive styling and advanced features suggest that the production iM3 will be a formidable competitor in the electric performance sedan segment. However, the decision to continue offering a combustion-powered M3 alongside the electric version demonstrates BMW's commitment to catering to a diverse range of customer preferences during this transitional period in the automotive industry.
As the automotive landscape continues to evolve, BMW's approach with the Vision Driving Experience concept showcases their dedication to preserving the essence of M-series performance while embracing the potential of electric powertrains. The 2028 launch of the iM3 promises to be a pivotal moment for both BMW and the broader performance car market.
