BYD has announced significant price reductions across its 2025 model range in Australia, making its electric vehicles more accessible to a wider range of consumers. Here's a breakdown of the key changes:
| Model | 2024 Price | 2025 Price | Difference |
|---|---|---|---|
| Atto 3 Essential | Not available | $39,990 | N/A |
| Atto 3 Standard | $44,990 | Not available | N/A |
| Atto 3 Premium | $47,499 | $44,990 | -$2,509 |
| Dolphin Essential | Not available | $29,990 | N/A |
| Dolphin Dynamic | $36,890 | Not available | N/A |
| Dolphin Premium | $42,890 | $36,990 | -$5,900 |
| Seal Dynamic | $49,888 | $46,990 | -$2,898 |
| Seal Premium | $55,798 | $52,990 | -$2,808 |
| Seal Performance | $65,748 | $61,990 | -$3,758 |
| Sealion 6 Dynamic | $48,990 | $45,990 | -$3,000 |
| Sealion 6 Premium | $52,990 | $52,990 | $0 |
| Shark 6 Premium | $57,900 | $57,900 | $0 |
Atto 3
- A new Essential variant has been introduced at $39,990, replacing the Standard variant.
- The Premium variant has seen a price reduction of $2,509, now starting at $44,990.
Dolphin
- The new Essential variant becomes Australia's most affordable EV at $29,990.
- The Dynamic variant has been discontinued.
- The Premium variant has received a substantial price cut of $5,900, now priced at $36,990.
Seal
- All Seal variants have seen price reductions:
- Dynamic: Down $2,898 to $46,990
- Premium: Down $2,808 to $52,990
- Performance: Down $3,758 to $61,990
Sealion 6
- The Dynamic variant has been reduced by $3,000 to $45,990.
- The Premium variant's price remains unchanged at $52,990.
Shark 6
- The Shark 6 Premium's price remains unchanged at $57,900.
These price reductions are part of BYD's strategy to increase its market share in Australia's growing electric vehicle market. The company aims to make sustainable transportation more accessible to Australian drivers while maintaining quality and innovation.
David Smitherman, CEO of EVDirect (BYD's Australian distributor), stated that these price cuts reflect BYD's commitment to offering exceptional value without compromising on quality or innovation. He attributes these competitive prices to BYD's large-scale operations in China and ongoing technological advancements.
In addition to the price cuts, some models have received minor upgrades. For example, the Seal now features an electronic sunshade for its panoramic roof across all variants, while the Performance model gains the DiSus-C intelligent damping body control system.
These price reductions, combined with BYD's growing sales figures in Australia (up 64.5% in 2024), position the brand as a strong competitor in the electric vehicle market, particularly against established players like Tesla.
Dylan Anderson
Aize Carter
