In a bold move that's reshaping the Australian electric vehicle market, Chery has extended its substantial $6,000 price reduction on the Omoda E5 electric SUV. This extension positions the Omoda E5 as one of the most competitively priced electric vehicles in the country, potentially accelerating EV adoption among Australian consumers.

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Omoda E5: Competitive Pricing Meets Impressive Specifications

The extended offer sees the Omoda E5 starting at a highly competitive $36,990 before on-road costs, with a driveaway price of $40,300 in NSW. This pricing strategy puts the Omoda E5 in direct competition with other affordable EVs, including the MG ZS EV and BYD Atto 3.

Key features of the Omoda E5 include:

  • WLTP range of up to 430 km, surpassing some competitors in its price bracket
  • 61 kWh Lithium-Iron-Phosphate (LFP) battery pack
  • DC fast charging capability of up to 80 kW, allowing 30-80% charge in 28 minutes
  • AC charging rate of up to 9.9 kW on three-phase power

Two Well-Equipped Variants

Chery offers the Omoda E5 in two variants:

  1. BX (base model) featuring:
    • Dual 12.3-inch screens
    • 18-inch alloy wheels
    • Wireless Apple CarPlay and Android Auto
    • 50W wireless phone charger
  2. EX (top trim) adding:
    • Powered sunroof
    • Powered tailgate
    • Leatherette upholstery
    • Ambient interior lighting
    • 360-degree camera
    • 8-speaker sound system

Safety and Warranty

The Omoda E5 doesn't compromise on safety, boasting a 5-star ANCAP safety rating achieved in 2024. Chery backs the vehicle with a comprehensive warranty package:

  • 7-year unlimited kilometre warranty on the vehicle
  • 8-year unlimited kilometre warranty on the battery
  • 7-year capped price servicing
  • Up to 7 years of roadside assistance

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Market Impact and Availability

This pricing strategy from Chery could potentially accelerate EV adoption in Australia, making electric vehicles more accessible to a broader range of consumers. The extended offer is set to end on March 31, 2025, giving potential buyers a significant window to take advantage of this pricing.

As the electric vehicle market in Australia continues to evolve, with multiple options now available under $40,000, 2025 is shaping up to be a pivotal year for EV adoption. The Chery Omoda E5, with its combination of range, features, and competitive pricing, is positioning itself as a strong contender in this growing market.

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The Chery Omoda E5 BX EV’s Unexpected Plot Twist - First Hand Review
A promising debut electric car with a refined cabin, strong performance, and great roadside assistance. However, a few first-year quirks need ironing out, like glitchy electronics and overeager lane keeping. With software updates, the Omoda BX could win over many first-time EV buyers