General Motors Specialty Vehicles (GMSV) has introduced two new optional packages for the Chevrolet Silverado 1500 in Australia: the Black Pack and the Terrain Pack. These packages offer enhanced styling and off-road capabilities, catering to different customer preferences in the premium ute market.
Black Pack Details:
- Available on LTZ Premium and LT Trail Boss variants
- Priced at $7990 for LTZ Premium, $6990 for LT Trail Boss
- Features black exterior accents, including grille, badges, and wheels
Terrain Pack Specifications:
- Exclusive to LT Trail Boss variant
- Priced at $8990
- Includes 2-inch suspension lift kit and 18-inch beadlock-capable wheels
Additional Features:
- Both packages include spray-in bed liner
- Terrain Pack adds Goodyear Wrangler Territory MT tyres
Availability:
- Orders open from December 1, 2024
- Deliveries expected to commence in Q2 2025
Market Positioning:
- Aims to compete with Ford F-150 and RAM 1500 in premium ute segment
- Offers customization options to attract diverse customer base
Pricing Context:
- LTZ Premium starts at $131,000 before on-road costs
- LT Trail Boss priced from $121,000 before on-road costs
The introduction of the Black Pack and Terrain Pack for the Chevrolet Silverado 1500 demonstrates GMSV's commitment to offering customized options in the competitive Australian ute market. These packages provide customers with factory-backed enhancements, catering to both style-conscious buyers and off-road enthusiasts.
