Citroën experiences a sales boost in Australia, with a 126% increase year-to-date, even as the brand prepares to exit the market. The C4 leads the charge with a 233% sales increase compared to last year.
Sales Performance
- Overall sales increase: 126% year-to-date
- Total vehicles sold: 265 units (up to October 2024)
- C4 sales: 233% increase compared to last year
- C5 Aircross: 50% sales increase
Market Exit Details
- Citroën announced its Australian exit in July 2024
- Part of Stellantis group's restructuring of operations
- Exit to be completed by December 31, 2024
Reasons for Sales Surge
- Attractive runout deals and discounts
- Increased marketing efforts to clear stock
- Potential collector interest in final Australian-delivered models
Model Performance
- C4: Best-selling model with 170 units sold
- C5 Aircross: 95 units sold
Industry Context
- Overall new vehicle market in Australia up 3.7% year-to-date
- Citroën's growth outpacing the broader market significantly
Future Support
- Stellantis to continue providing after-sales support
- Warranty and service commitments to be honored post-exit
Citroën's unexpected sales surge in its final months in Australia demonstrates the power of competitive pricing and the allure of owning a piece of automotive history. As the brand prepares to bow out, it leaves on a high note, potentially creating lasting goodwill among Australian consumers.
