Skoda CEO Klaus Zellmer has revealed that slowing demand for electric vehicles (EVs) has led the Volkswagen-owned Czech carmaker to revise its future model plans, giving petrol-powered vehicles an extended lease on life.
EV Timeline Revision:
- Skoda's previous target of launching four new EVs within two years is being reconsidered.
- The sequence and timing of EV launches are under review.
Updated EV Launch Schedule:
- Enyaq Coupe and Elroq have been launched
- Next in line: Epiq
- Followed by the SUV (based on the 7S concept)
- Electric Octavia estate now planned for 2027 or 2028
Petrol Models Extended:
- Lifespan of three small vehicles (Fabia, Kamiq, and Scala) extended by three years to the end of the decade.
- Originally planned to be phased out by 2027
Market-Driven Approach:
- Zellmer emphasized Skoda's commitment to cater to consumer demands rather than pushing a specific drivetrain technology.
Australian Market Context:
- Kamiq is Skoda's most popular car in Australia, accounting for over 25% of brand sales in the first nine months of 2024.
- Kodiaq is the second-best seller, followed by Octavia.
EV Introduction in Australia:
- Enyaq (coupe form only) deliveries set to begin in December 2024.
- Elroq expected from July 2025.
Impact on Volkswagen Group:
- The delayed launch of the electric Octavia wagon aligns closer to the ninth-generation Volkswagen Golf, now reportedly due in 2028.
- Traditionally, new Golf models precede their Octavia counterparts, sharing underpinnings.
Skoda's revised product strategy reflects the broader challenges facing the EV market. By extending the life of its petrol models and adjusting its EV launch timeline, Skoda aims to maintain flexibility in meeting consumer preferences while gradually transitioning to electrification. This approach aligns with the company's philosophy of catering to consumer demands rather than pushing a specific technology.
