Cupra Australia is turning heads with its nationwide Obsesión sales event, offering the 2024 Cupra Born EV at a jaw-dropping $49,990 drive-away until March 31, 2025. This marks significant savings of up to $16,500, depending on your state or territory.

The campaign aims to boost the popularity of Cupra’s electric hatchback, which sold 465 units last year in Australia and ranked 30th in the local EV sales charts.

State-by-State Savings Breakdown

Here’s how the discounts stack up for the Cupra Born in each state and territory:

State/Territory Old Drive-Away Price Discount
ACT $61,990 $12,000
NSW $64,490 $14,500
Queensland $63,490 $13,500
South Australia $64,490 $14,500
Tasmania $64,490 $14,500
Victoria $64,990 $15,000
Western Australia $66,490 $16,500

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Why the Cupra Born Stands Out

The Cupra Born EV is a performance-focused electric hatchback that combines impressive range, advanced technology, and sharp styling. Powered by a rear-mounted electric motor delivering 170kW of power and 310Nm of torque, the Born accelerates from 0-100km/h in just 7.0 seconds.

Range and Battery

  • Standard Range: 511km WLTP
  • Performance Pack Range: 475km WLTP

The Born’s 77kWh lithium-ion battery ensures competitive driving distances, with quick charging capabilities for added convenience.

Customisation Options

  • Performance Pack ($2600): Includes 20-inch alloy wheels, Michelin Pilot Sport 4 tyres, adaptive dampers, and a two-seat rear bench.
  • Four-Seat Interior Pack ($2900): Adds luxury and practicality for families.
  • Premium Paint: Available for $475.

Warranty and Servicing

All Cupra vehicles, including the Born, come with a five-year, unlimited-kilometre warranty. For added peace of mind, Cupra offers pre-paid service packs:

  • Three Years: $990
  • Five Years: $1590

The Obsesión Sales Event: Beyond the Born

In addition to the Born, Cupra is offering competitive deals on the Formentor SUV, their top-selling model in Australia. Sharp financing options and drive-away pricing are now available for select Formentor variants, making it an excellent time to explore the Cupra range.

Take Advantage of These Savings Today

With the Obsesión campaign running until March 31, 2025, the Cupra Born EV offers an exceptional deal for Australian drivers seeking a stylish, performance-oriented electric vehicle.


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Cupra Born VZ Electric Hot Hatch Confirmed for Australia in Early 2025
Cupra Australia has confirmed the high-performance Born VZ electric hot hatch will arrive in local showrooms in early 2025. Boasting 240kW of power and 545Nm of torque, the Born VZ accelerates from 0-100km/h in 5.7 seconds and offers a 570km WLTP range.