Cupra has launched a compelling nationwide drive-away pricing campaign for its Born electric hatchback, offering substantial savings across all states and territories until March 31, 2025. This aggressive pricing strategy represents one of the most significant price adjustments in the Australian EV market this year.
Nationwide Savings Breakdown
The MY24 Born is now available at a uniform $49,990 drive-away price nationwide, a dramatic reduction from its normal pricing structure. Western Australian buyers see the most substantial discount of $16,500, while ACT residents enjoy a considerable $12,000 reduction.
| State/territory | Previous drive-away price (resumes Apr. 1) | Discount |
|---|---|---|
| ACT | $61,990 | $12,000 |
| NSW | $64,490 | $14,500 |
| Queensland | $63,490 | $13,500 |
| SA | $64,490 | $14,500 |
| Tasmania | $64,490 | $14,500 |
| Victoria | $64,990 | $15,000 |
| WA | $66,480 | $16,500 |
What Makes the Born Special?
The Born represents Cupra's first all-electric offering in Australia, combining sporty dynamics with zero-emission mobility. The single variant configuration includes impressive technical specifications that position it competitively in the premium electric hatchback segment.Performance and Range:
- Rear-mounted electric motor producing 170kW of power and 310Nm of torque
- 77kWh lithium-ion battery pack enabling strong performance
- 0-100km/h acceleration in 7.0 seconds
- WLTP range of 511km (standard configuration)
- Range of 475km with optional Performance Pack
Customization Options
Cupra offers several ways to personalize the Born:
- Performance Pack ($2,600): 20-inch alloy wheels, Michelin Pilot Sport 4 tires, and adaptive dampers
- Four-seat interior pack ($2,900): Enhanced interior configuration
- Premium paint options ($475): Additional exterior color choices
Ownership Benefits
The Born comes with comprehensive ownership benefits:
- Five-year unlimited-kilometre warranty
- Choice of service packs:
- Three-year pack: $990
- Five-year pack: $1,590
Market Impact and Future Outlook
This aggressive pricing strategy could significantly boost Born's market presence, which saw 465 units sold in Australia last year. The combination of competitive pricing, strong performance specifications, and comprehensive warranty coverage positions the Born as an increasingly attractive proposition in the premium electric vehicle market.
What We Think
This aggressive pricing strategy demonstrates Cupra's commitment to gaining market share in Australia's growing EV segment. With just 465 Borns sold last year, this significant price reduction could help boost the model's appeal to potential EV buyers. The combination of competitive pricing, strong performance specifications, and comprehensive warranty coverage makes the Born an increasingly attractive proposition in the premium electric vehicle market.
The limited-time nature of this offer, running until March 31, 2025, creates a compelling opportunity for buyers considering the switch to electric mobility. With savings of up to $16,500, the Born now presents one of the most competitive value propositions in its segment.
