Cupra's decision to produce the Tavascan electric SUV in China for export markets, including Europe and potentially Australia, is being viewed as a strategic asset rather than a liability.
- Production of the Cupra Tavascan has begun at Volkswagen Anhui in China
- The facility is Volkswagen's third MEB (modular electric drive matrix) plant in China
- Volkswagen Anhui is a joint venture majority-owned by Volkswagen
Production Details:
- First units rolled off the production line in late December 2023
- Volkswagen plans to sell more than 70,000 units of the Tavascan annually
- Another Volkswagen-branded model for the Chinese market will be produced in 2024
Advantages of Chinese Production:
- Leverages China's advanced EV supply chain and manufacturing capabilities
- Addresses limited production capacity in Europe
- Potentially offers cost advantages in production
Market Strategy:
- Tavascan will be exported to European markets
- Australian launch expected in 2025
- Part of Cupra's global expansion strategy
Technical Specifications:
- Based on Volkswagen's MEB platform
- Available with 210kW or 250kW powertrains
- Dual-motor all-wheel drive option for the higher-powered variant
While producing the Tavascan in China may raise questions about brand perception, the move allows Cupra to leverage China's advanced EV manufacturing capabilities and potentially offer a more competitive product in global markets. This strategy could prove beneficial as Cupra seeks to establish itself as a major player in the electric vehicle segment.
