The Deepal E07, a groundbreaking "Transformer SUV/Ute" from Chinese automaker Deepal, is generating significant attention ahead of its Australian launch in late 2025.
Its unique ability to switch between SUV and ute configurations, combined with advanced electric vehicle (EV) technology, positions it as a versatile and futuristic option for Australian buyers. Here's an in-depth look at its features, performance, and market potential.
Design and Transformation Features
- Dual-Purpose Design: The E07 blends the aesthetics of a sleek SUV with the functionality of a ute. Its coupe-like roofline and low beltline give it a modern profile, while the rear incorporates an innovative transformation mechanism.
- Transformation Mechanism: At the press of a button, the small rear window retracts into the tailgate, and the sloped rear windscreen slides over the panoramic sunroof. This reveals an open-air load tray, converting it into a ute configuration in about 10 seconds.
- Interior Cargo Space: In SUV mode, it offers 638 liters of cargo space, which expands to 1860 liters in ute mode when the second-row seats are folded flat.
- Practicality Considerations: While clever, the transformation process involves multiple steps (e.g., folding seats and unlatching dividers), making it less seamless than traditional utes. Additionally, its carpeted load area may limit its utility for rugged or dirty tasks unless modifications like a metal tray are introduced for the Australian market.
Performance and Specifications
Powertrain Options:
- Rear-Wheel Drive (RWD): A single motor delivers 252kW and 342Nm, achieving 0-100 km/h in 6.7 seconds.
- All-Wheel Drive (AWD): Dual motors provide a combined output of 440kW and 645Nm, accelerating from 0-100 km/h in just 3.96 seconds.
- Battery and Range:
- Both variants use an 89.98kWh ternary lithium battery.
- RWD offers up to 640km range (NEDC), while AWD provides up to 590km.
- Fast charging supports up to 240kW DC input, enabling a charge from 30% to 80% in just 15 minutes. However, AC charging is limited to slower speeds (7kW).
- Towing and Payload:
- The E07 is rated for towing but has limitations. Early reports suggest a towing capacity of up to 1600kg and a payload of around 300kg—significantly less than traditional utes like the Toyota HiLux.
Technological Features
The E07 is packed with advanced technology aimed at enhancing convenience and driving experience:
- A central 15.4-inch infotainment screen paired with a digital instrument cluster.
- Over-the-air (OTA) software updates for continuous feature improvements.
- A suite of smart features including remote car control, in-car monitoring systems, NFC card key access, and a digital key.
- Luxurious touches like "zero-gravity" front seats with ventilation and memory settings.
Driving Dynamics
The E07 rides on adjustable air suspension with ground clearance up to 183mm. While suitable for suburban roads or light off-road tracks, it lacks the ruggedness required for extreme off-road adventures.
- Test drives suggest smooth handling on urban roads with responsive steering and comfortable ride quality on large 21-inch wheels.
Market Positioning
- Pricing: Expected to start at approximately $70,000 AUD for the base model.
- Target Audience: Deepal markets the E07 as an "automotive multi-tool," appealing to families seeking versatility or individuals requiring light-duty utility without sacrificing luxury or style.
- Challenges: Questions remain about its practicality as a ute due to limited payload capacity and carpeted load space. Additionally, concerns over data privacy related to Chinese-manufactured vehicles may influence buyer decisions.
The Deepal E07 is undeniably innovative with its Transformer-like functionality and cutting-edge EV technology. While it may not replace traditional workhorse utes due to its payload limitations, it offers a compelling alternative for buyers seeking style, versatility, and sustainability in one package. Its success in Australia will depend on how well it aligns with local needs and its ability to address practical concerns like towing capacity and durability.
