MG Australia has announced a price increase for its entry-level MG 4 Excite 51 electric hatchback, effective January 1, 2025. The base model will see a $1000 rise, pushing its drive-away price to $39,990.The electric vehicle market in Australia continues to evolve, with MG Australia making a significant announcement regarding its popular MG 4 electric hatchback.
The company has confirmed a price adjustment for the entry-level MG 4 Excite 51 model, set to take effect at the start of the new year.Key points of the price increase:
- The MG 4 Excite 51 price will rise from $38,990 to $39,990 drive-away
- This represents a $1000 increase over the current pricing
- The price hike affects only the base model Excite 51 variant
- Other MG 4 variants remain unchanged in price
Despite the price increase, the MG 4 Excite 51 continues to be one of the most affordable electric vehicles in Australia, competing with models like the BYD Dolphin and GWM Ora. This positioning is crucial as the Australian market sees an influx of new electric vehicles, particularly in the more affordable segments.The MG 4 Excite 51 offers a compelling package for its price point, featuring:
- 51kWh battery pack
- Claimed range of 350km (WLTP)
- 125kW/250Nm electric motor
- 0-100km/h acceleration in 7.7 seconds
Standard equipment includes:
- 17-inch alloy wheels
- 10.25-inch infotainment touchscreen
- Apple CarPlay and Android Auto compatibility
- LED headlights and taillights
- Adaptive cruise control
MG Australia has not provided specific reasons for the price increase, but it's likely a response to various factors such as rising production costs, supply chain pressures, and currency fluctuations. The company has managed to limit the increase to just the base model, potentially to maintain its competitive edge in the growing EV market.
As the electric vehicle landscape in Australia continues to expand, price adjustments like this are likely to become more common. Manufacturers are balancing the need to remain competitive with the realities of production costs and market demands.
The MG 4's position as an affordable EV option remains strong, even with this modest price increase, reflecting the brand's commitment to making electric mobility accessible to a wider range of Australian consumers.
