Ferrari has officially reopened order books for its highly sought-after Purosangue SUV to first-time customers, marking a significant shift in the company's sales strategy. However, prospective buyers should brace themselves for extended wait times, as demand continues to outstrip supply for this groundbreaking model.
- Order Book Reopening:
- Ferrari is now accepting orders from first-time customers for the Purosangue
- Previously, orders were limited to existing Ferrari owners
- Persistent Demand:
- Wait times for the Purosangue remain lengthy, potentially up to two years
- Ferrari aims to maintain exclusivity by limiting Purosangue production to 20% of total output
- Production Constraints:
- Ferrari's Maranello factory can produce a maximum of 22 Purosangue units per day
- Annual production capacity is estimated at around 4,000 units
- Market Strategy:
- Ferrari is cautious about becoming overly reliant on SUV sales
- The company wants to maintain its image as a sports car manufacturer
- Pricing and Specifications:
- Australian pricing starts at $728,000 before on-road costs
- Powered by a 6.5-liter V12 engine producing 533kW and 716Nm
- Global Demand:
- Strong interest from markets worldwide, including the United States and China
- Ferrari claims to have received four years' worth of orders within months of the Purosangue's reveal
While the reopening of Purosangue orders to first-time Ferrari customers presents an exciting opportunity, the persistent high demand and production limitations mean that patience will be key for those looking to acquire this exclusive SUV. Ferrari's careful balancing act between meeting demand and maintaining exclusivity continues to shape the Purosangue's market presence.
