The Ford Focus, a once-popular small car, will officially cease production in November 2025. Ford’s European division has confirmed this news, marking the end of an era for a model that played a significant role in the brand’s global lineup.
Global Impact: 12 Million Units Sold Since 1998
Since its launch in 1998, the Ford Focus has sold over 12 million units worldwide. This includes nearly 206,000 sales in Australia, where the Focus first arrived in 2002, replacing the Mazda 323-based Laser.

Australian Market: From Success to Decline
The Focus reached its peak in Australia in 2013, with 19,180 units sold. However, sales declined rapidly, dropping to just 7112 units in 2015 and only 39 in 2023. By then, only the performance-oriented ST variant was available, with other models phased out over previous years.

The End of an Era for the Ford Factory
Production of the Focus at Ford’s Saarlouis factory in Germany will wind down by the end of 2025. The factory, which also produced over six million Escorts, will close as part of Ford’s shift away from traditional passenger vehicles in Europe.
Market Trends: Small Cars Losing Ground
The decline of the Focus mirrors a broader trend. In 2013, small cars accounted for 23% of Australian new vehicle sales. By 2023, this had shrunk to under 7%. In contrast, models like the Volkswagen Golf have seen renewed success, with 215,715 units sold in Europe last year, a 17% increase.

Ford’s Future: Mustang and SUVs Dominate
With the Focus gone, the Mustang remains Ford’s sole traditional passenger car in Europe. The brand’s lineup is now heavily focused on SUVs, utes, and vans, including new electric SUVs like the Capri and Explorer, which are based on Volkswagen platforms.
Conclusion: A Legacy That Won’t Be Forgotten
While the Ford Focus is heading into the sunset, its legacy as a practical, affordable, and occasionally sporty small car will not be forgotten. As the automotive industry continues to evolve, the Focus remains a reminder of a different era of motoring.

