Ford is set to broaden its iconic Mustang lineup, with executives emphasizing the brand's commitment to exciting and innovative vehicles. This strategy aims to keep the Mustang nameplate relevant and appealing in an evolving automotive landscape.
- Bill Ford stresses the importance of keeping the Mustang alive and relevant
- Potential new Mustang variants previewed at a dealer meeting:
- Four-door 'coupe' with Mach 4 nameplate
- Baja-ready Mustang
- High-performance V8 convertible with manual transmission
- Modified EcoBoost model
Executive Statements:
- CEO Jim Farley: "Rule number one at Ford: no boring products."
- Jim Baumbick, VP of advanced product development: Emphasized focus on emotional, non-commodity products
Recent Performance Models:
- Twin-turbo V6 Ranger Raptor
- Bronco Raptor
- Mustang Mach-E Rally
- Maverick Lobo
- Mustang Dark Horse and GTD
Performance Milestone:
The Mustang GTD became the first US production car to lap the Nürburgring Nordschleife in under seven minutes, showcasing Ford's high-performance capabilities.
Ford's commitment to expanding the Mustang range while maintaining a focus on exciting, performance-oriented vehicles demonstrates the company's strategy to stay competitive in a changing automotive market. By promising "no boring products" and exploring diverse Mustang variants, Ford aims to appeal to enthusiasts while potentially attracting new customers to the iconic brand.
