Ford Ranger Bushtrak name trademarked, off-road spec could join Raptor and Tremo

Ford has filed a trademark application for the name "Bushtrak" in Australia, suggesting a potential new variant for the Ranger lineup.

The Bushtrak could be positioned as an off-road focused model, slotting between the standard Ranger and the more extreme Raptor and Tremor variants. This move aligns with Ford's strategy of expanding the Ranger's appeal with specialized variants for different uses and preferences.

The Bushtrak name suggests an Australia-specific model, potentially tailored for local off-road conditions. It's unclear if the Bushtrak would be based on an existing Ranger grade or be a standalone model. The trademark filing doesn't guarantee the model will be produced, but it indicates Ford is considering expanding the Ranger lineup.

The Bushtrak may include Ford's Terrain Management System, which allows drivers to select different drive modes for various off-road conditions. It could feature an advanced 4x4 system with electronic shift-on-the-fly capability. Like other off-road variants, it may come with underbody protection such as skid plates.An off-road focused suspension setup, possibly with unique shocks or springs, could be included.The infotainment system might include off-road specific displays showing vehicle pitch, roll, and other relevant data.

If produced, the Bushtrak could compete with other off-road focused utes like the Toyota HiLux Rogue and Nissan Navara Pro-4X Warrior. The potential launch timing for a Bushtrak model is not specified.

This move follows Ford's recent introduction of the Tremor variant in Australia, which offers enhanced off-road capability.The trademark filing reflects the growing demand for specialized off-road vehicles in the Australian market.