Ford has significantly reduced the price of its E-Transit electric commercial van in Australia, making it not only the cheapest full-size electric van but also less expensive than many smaller electric rivals. This aggressive pricing strategy aims to boost sales and make electric vans more accessible to businesses.
New Pricing:
- E-Transit now starts at $69,990 drive-away until December 31, 2024
- This represents a $20,000 reduction from its previous price
- Total price reduction of over $35,000 since its Australian launch
Market Positioning:
- Now cheaper than most smaller electric rivals
- Significantly undercuts full-size competitors like LDV eDeliver 9 ($116,000) and Mercedes-Benz eSprinter ($104,313)
Vehicle Specifications:
- Single 198kW/430Nm electric motor
- Rear-wheel drive
- 69kWh battery
- 307km WLTP range for the mid-roof model
- 11.0 cubic meters of cargo space
- 1611kg payload capacity
Charging Capability:
- 115kW DC fast charging
- Can charge up to 80% in 34 minutes
Context of Price Reduction:
- Part of Ford's revised global EV strategy
- Follows price cuts for other Ford EVs like the Mustang Mach-E
Industry Trends:
- Many automakers adjusting EV strategies due to changing market conditions
- Ford reported losing $193,885 per EV sold in Q1 2024
Ford's significant price reduction for the E-Transit demonstrates the company's commitment to making electric commercial vehicles more accessible. This move could potentially accelerate the adoption of electric vans in the Australian market, particularly among businesses looking for cost-effective, eco-friendly transport solutions.
