From Premium to Practical: LDV eT60 Electric Ute Now Half-Price After Sales Stall

LDV has slashed the price of its eT60 electric ute by nearly 50%, bringing it down to $49,990 drive-away after disappointing sales. The dramatic price cut aims to boost interest in Australia's first and only electric ute, which had been outsold by Rolls-Royce since its launch.

From Premium to Practical: LDV eT60 Electric Ute Now Half-Price After Sales Stall

The LDV eT60 electric ute has received a massive price cut, now starting at $49,990 drive-away. This represents a reduction of nearly $50,000 from its original launch price of $92,990 plus on-road costs.

The price cut comes after extremely low sales, with only 83 eT60s sold in Australia since its launch in late 2022. For comparison, Rolls-Royce sold more cars (86) in Australia during the same period. The eT60 is Australia's first and only electric ute currently on sale.

Despite the price cut, the eT60 still has limitations compared to conventional utes:

  • Rear-wheel drive only
  • 1000kg towing capacity (vs 3500kg for most diesel utes)
  • 330km claimed driving range
From Premium to Practical: LDV eT60 Electric Ute Now Half-Price After Sales Stall

Here are some key features of the LDV eT60 electric ute:

Powertrain:

  • Single electric motor producing 130kW of power and 310Nm of torque
  • Rear-wheel drive configuration
  • 88.55kWh lithium-ion battery pack

Range and Charging:

  • WLTP combined range of 330km
  • DC fast-charging capability up to 80kW (20-80% in approximately 45 minutes)
  • AC charging up to 11kW (full charge in about 9 hours)

Performance:

  • Payload capacity of 1000kg
  • Braked towing capacity of 1000kg

Interior and Technology:

  • 10.25-inch touchscreen infotainment system
  • Apple CarPlay compatibility (wired)
  • 6-way electrically-adjustable front seats
  • 220V power outlet and USB ports

Exterior:

  • 17-inch alloy wheels
  • LED daytime running lights
  • Spray-in tub liner with four tie-down points
  • Side steps and sports bar

Safety:

  • Six airbags
  • Reversing camera and rear parking sensors
  • Hill Descent Control and Hill Start Assist
  • Electronic Stability Control

Warranty:

  • 5-year/160,000km vehicle warranty
  • 8-year/160,000km battery warranty

The new price makes the eT60 more competitive with top-spec diesel dual-cab utes. LDV acknowledges the eT60 was overpriced at launch but defends it as a necessary step in developing electric commercial vehicles. The price reduction is seen as a way to clear stock before the arrival of LDV's next-generation electric ute.

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