Chinese automotive giant Geely has officially opened pre-orders for its EX5 mid-sized electric SUV in Australia, marking its direct entry into the competitive EV market. Positioned as a budget-friendly rival to the Tesla Model Y and BYD Atto 3, the EX5 blends cutting-edge technology, practical design, and aggressive pricing to disrupt Australia’s growing electric vehicle sector.
Pricing and Market Positioning
Geely’s EX5 is expected to launch in mid-2025 with a starting price between $45,000 and $55,000 AUD, undercutting the Tesla Model Y ($55,900+) and Kia EV5 ($56,770). Pre-order incentives include:
- Three years of complimentary scheduled servicing
- One year of free DC fast charging (capped at 1,000kWh via Evie Networks)
| Model | Starting Price (AUD) | Range (WLTP) |
|---|---|---|
| Geely EX5 | $45,000–$55,000* | 430km |
| Tesla Model Y | $55,900 | 455km |
| BYD Atto 3 | $49,999 | 420km |
| Kia EV5 | $56,770 | 433km |
| *Estimated pricing |
Performance and Range
Built on Geely's Global Intelligent New Energy Architecture (GEA), the EX5 showcases impressive performance metrics. It features a 160kW/320Nm front-mounted electric motor, capable of accelerating from 0-100km/h in 6.9 seconds. The 60.2kWh lithium iron phosphate (LFP) battery provides a competitive 430km WLTP range, addressing range anxiety concerns for potential buyers.
Charging capabilities are equally noteworthy, with 100kW DC fast charging enabling a 20-80% charge in just 20 minutes, while 11kW AC charging allows for a full charge in approximately 5.5 hours. The EX5 also offers vehicle-to-load (V2L) and vehicle-to-vehicle (V2V) capabilities, enhancing its utility in various scenarios, though it lacks vehicle-to-grid (V2G) functionality.
Design and Interior Tech
The EX5's design philosophy merges aerodynamic efficiency with modern aesthetics. Measuring 4,615mm in length, 1,901mm in width, and 1,670mm in height, it strikes a balance between compact maneuverability and spacious interior comfort.
The exterior features full-width LED lighting, 19-inch alloys, and flush door handles, contributing to its sleek appearance and aerodynamic performance.Inside, the EX5 boasts a premium feel with vegan leather seats, a panoramic sunroof, and 256-color ambient lighting. The centerpiece of the interior is a 15.4-inch rotating touchscreen running Flyme Auto OS, complemented by a 10.2-inch digital instrument cluster.
A head-up display with navigation projection enhances driver focus, while a 16-speaker Flyme Sound system delivers immersive audio. Comfort is prioritized with heated, ventilated, and massaging front seats, setting a new standard in its price segment.
Competitive Edge and Challenges
Geely's EX5 enters the market with several strengths, including its affordability, priced approximately 20% below the Tesla Model Y. It boasts class-leading rear legroom of 920mm and a generous 527L boot capacity, addressing practical concerns for families and active lifestyles.
The EX5's DC charging speed matches competitors like the Hyundai Ioniq 5, ensuring it remains competitive in long-distance travel scenarios.However, Geely faces challenges in establishing itself in the Australian market. Brand recognition remains a hurdle, with perceptions of Geely as a budget brand potentially impacting consumer trust.
Early reviews have noted softer suspension tuning in Chinese models, though Geely promises firmer tuning for Australian versions to meet local preferences. The limited dealership presence compared to established brands also poses a challenge for service and support infrastructure.
Market Strategy and Future Plans
Geely Australia aims to leverage its parent company's global EV expertise, drawing on technologies developed for Volvo and Polestar. The company's expansion plans include partnerships with seven Australian dealers initially, with intentions to grow this network.
Beyond the EX5, Geely has outlined plans for an E8 electric sedan and Riddara electric ute, signaling a comprehensive approach to the Australian EV market.
The EX5's Flyme Auto infotainment system, co-developed with Meizu, features AI-driven voice controls and represents Geely's commitment to technological innovation. This focus on advanced user interfaces and connectivity aims to appeal to tech-savvy consumers and differentiate Geely from budget-oriented competitors.
What We Think
The EX5 represents Geely's boldest attempt to democratize EV ownership in Australia. Its compelling tech specifications and aggressive pricing strategy position it as a potential disruptor in the mid-sized EV segment.
Early reviews highlight the cabin's premium feel and spaciousness, though concerns about steering feedback and body roll in pre-tuned models underscore the importance of Australian-specific calibration.
Geely's success will hinge on its ability to address these dynamic issues for Australian roads and build trust through its service network. If executed well, the EX5 could become a formidable player, challenging established brands and accelerating EV adoption in Australia.
As Geely prepares to take on Tesla and BYD, Australian consumers stand to benefit from increased competition, driving innovation and affordability in the rapidly evolving EV market.
