Genesis, Hyundai's luxury spinoff, has made significant strides in the premium automotive market since its establishment as a standalone brand in 2015. Despite being a relative newcomer, Genesis has positioned itself as a direct competitor to established luxury marques, offering a range of vehicles that blend performance, technology, and value.
- Brand History:
- Established as a standalone brand in 2015
- Entered the Australian market in 2019
- Originated from Hyundai's luxury concept cars and models
- Current Lineup in Australia:
- Five models: G70, G80, GV60, GV70, and GV80
- Price range from $70,500 to $145,058
- Best-selling model: GV70 (1190 sales in 2023)
- Market Position:
- Competes with Lexus, Audi, BMW, and Mercedes-Benz
- Niche player in Australia with lower sales volumes
- Future Plans:
- Aiming to become electric-only by 2030
- Introducing Magma performance sub-brand
- Developing new EV platform (eM) for future models
- Sales Performance:
- 951 cars sold in Australia (January to August 2024)
- Significantly lower sales compared to established luxury brands
- Upcoming Models:
- GV90 large electric SUV expected in late 2025
- Second-generation GV80 planned as EV-only
- Potential EREV (Extended Range Electric Vehicle) version of GV70
While Genesis remains a niche player in the Australian luxury car market, its commitment to electrification, performance, and value proposition sets the stage for potential growth. As the brand continues to evolve and expand its lineup, it aims to carve out a distinct identity in the competitive premium automotive landscape.
