Genesis, Hyundai's luxury automotive brand, has made a bold move into the world of motorsport with the official launch of Genesis Magma Racing. The announcement, made in Dubai, signals a significant step in the brand's performance aspirations and global recognition.
Racing Program Details
Genesis Magma Racing's ambitious plans include:
- Entry into the World Endurance Championship (WEC) starting in 2026
- Participation in the IMSA SportsCar Championship from 2027
- Introduction of the Genesis GMR-001 Hypercar, a high-performance prototype
- Two-car entry planned for both WEC and IMSA competitions
Technical Partnerships
The program is supported by:
- Hyundai Motorsport
- ORECA Motorsport (endurance specialists)
- IDEC Sport
Driver Lineup and Preparation
- Experienced racers André Lotterer and Luis "Pipo" Derani confirmed as drivers
- LMP2 entry in the 2025 European Le Mans Series as preparation
- Logan Sargeant, Jamie Chadwick, and Mathys Jaubert to drive in ELMS
Leadership and Vision
- Cyril Abiteboul, President of Hyundai Motorsport, appointed as Team Principal
- Program aims to showcase Genesis' engineering prowess
- Goal to establish Genesis alongside other luxury brands in top-tier motorsport
Genesis GMR-001 Hypercar
- Embodies the brand's "Athletic Elegance" design philosophy
- Purpose-built for endurance racing
As Genesis Magma Racing gears up for its competitive debut, the motorsport world eagerly anticipates the impact this luxury brand will have on endurance racing. The program represents not just a sporting endeavor, but a strategic move to elevate Genesis' global profile and engineering reputation.
