Genesis, the luxury vehicle division of Hyundai Motor Group, is set to unveil its biggest Australian showroom yet, further solidifying its presence in the local market.
- New Genesis Sydney Showcase located on Parramatta Road, North Strathfield
- Opening celebration scheduled for January 29
- Global Genesis boss Mike Song and brand ambassador Jacky Ickx to attend
- Showroom features two Customer Delivery Lounges and a conference space
Special Showcase:
- GV60 Magma Concept, a performance version of Genesis' electric SUV, to be displayed
- Production version expected later this year
Genesis Retail Network:
- Seven retail locations nationwide
- Showcases in Sydney, Melbourne, Brisbane, Gold Coast, and Perth
- Studios in Sydney and Melbourne CBDs
- Focus on developing existing locations rather than network expansion
Market Performance:
- 26.9% sales decline in Australia last year
- First decline since the brand's 2019 launch
Promotional Events:
Jacky Ickx to drive:
- Genesis X Gran Berlinetta concept at Bathurst 12 Hour (Jan 31 - Feb 2)
- Demonstration laps of GV60 Magma Concept
The opening of Genesis' largest Australian showroom in Sydney represents a significant investment in the brand's local presence. Despite recent sales challenges, this expansion demonstrates Genesis' commitment to the Australian market and its focus on providing a premium retail experience. The showcase of concept vehicles like the GV60 Magma also hints at exciting future developments for the brand.
