GWM Invests in Australian Tuning: Chinese Brand Follows Kia's Successful Local Engineering Strategy
GWM is establishing an Australian tuning team led by former Toyota and Holden engineer Arran Nosworthy. Following Kia's successful model, GWM aims to tailor its vehicles' ride and handling for Australian conditions, starting with the Tank 300 and 500 SUVs.
GWM (Great Wall Motors) is following Kia's approach by tuning its vehicles specifically for Australian conditions. GWM aims to tailor its vehicles' ride and handling characteristics to suit Australian roads and driver preferences.The tuning process involves adjusting suspension, steering, and drivetrain components.
GWM's goal is to improve the overall driving experience and make its vehicles more appealing to Australian consumers.The company is investing in local engineering talent and resources to achieve this goal.
This move is part of GWM's broader strategy to increase its market share in Australia.The first models to benefit from this local tuning are expected to be the Tank 300 and Tank 500 SUVs.GWM is following the successful model established by Kia, which has been locally tuning its vehicles for the Australian market for years.
This approach demonstrates GWM's commitment to the Australian market and its desire to compete more effectively with established brands.
