Chinese automaker Great Wall Motor (GWM) is preparing to take on some of the most prestigious names in the automotive world by launching a new luxury brand positioned above its existing offerings.
- The new brand will be led by GWM chairman Wei Jianjun, with former VP of technology Song Dongxian serving as CEO.
- Positioned above GWM's existing Tank and Wey brands, it will target ultra-luxury buyers.
- Offerings may include sedans and supercars.
Powertrain Development:
- Vehicles will feature a turbocharged 4.0-litre V8 hybrid engine developed in-house.
- The V8 engine is expected to debut in April or May 2025.
Market Strategy:
- GWM aims to capitalize on the appeal of combustion engines while integrating hybrid technology.
- The company is projecting a significant profit increase of 94-107% year-on-year, indicating strong confidence in its premium market strategy.
This move follows GWM's previous ventures into the premium segment with brands like Wey and Tank. By entering the ultra-luxury market, GWM seeks to challenge established European players while leveraging its technological advancements and growing global presence.
GWM's plan to launch a super-luxury brand represents a bold step into the ultra-premium automotive segment. By combining hybrid technology with powerful V8 engines, the company aims to appeal to discerning buyers who value both performance and sustainability.
As the automotive landscape shifts toward electrification, this strategic move could position GWM as a formidable competitor in the luxury market.
