The electric vehicle (EV) market in Australia is experiencing significant price drops across multiple brands, making EVs more accessible to a wider range of consumers. Several notable models have seen major price reductions in recent days, with three heavy price reductions in the past 12-hours alone.
Cupra Born Sees Dramatic Price Cut
The Cupra Born has had its price slashed by an estimated $15,000 to $20,000:
| Component | Previous Price | New Price |
|---|---|---|
| Base Price | $59,990 before on-road costs and options | $49,990 drive away |
| Interior Pack | Optional extra | Now included standard |
This substantial decrease makes the Cupra Born a much more attractive option for buyers, with the Interior Pack adding further value at no extra cost.
Tesla Cuts Thousands from Model Y Lineup
Tesla has also adjusted pricing across its popular Model Y range:
| Model | Price Reduction |
|---|---|
| Model Y RWD (2024) | $4,000 cheaper |
| Model Y Long Range | $7,000 cheaper |
| Model Y Performance | $8,000 cheaper |
The new starting price for the Model Y RWD (2024) in select states is an appealing $53,700 delivered, plus on-road costs. This applies to VIC, QLD, WA, and NT, with slight variations possible in other states.
Chery Omoda E5 Range Now $6,000 Cheaper
Chinese automaker Chery has implemented a uniform $6,000 price cut across its 2024 Omoda E5 all-electric lineup:
| Trim | Previous Price | New Price |
|---|---|---|
| BX | From $44,659 | From $38,659 |
| EX | From $47,659 | From $41,659 |
Exact prices vary slightly by state, with the Northern Territory having the lowest starting prices and Western Australia the highest.
Implications for the Australian EV Market
These significant price reductions across multiple EV brands and models point to some key trends emerging in the Australian market:
- Improved Affordability: The major price drops are making EVs accessible to a broader consumer base.
- Fierce Competition: Simultaneous price slashing indicates an intensely competitive market as brands battle for share.
- Accelerating Adoption: More attractive pricing could speed up Australia's transition to electric vehicles.
- Emphasis on Value: Inclusions like Cupra's now-standard Interior Pack show a focus on offering more for less.
Dylan Gow
Dylan Gow
