Chinese brand Jaecoo has announced a partnership with Thule, a renowned Swedish supplier of car accessories, to offer a range of customization options for its J7 SUVs. This collaboration will provide Jaecoo owners with access to Thule's popular roof racks, bike carriers, and roof pods directly from Jaecoo showrooms.
Current Developments
Jaecoo's decision to partner with Thule reflects its commitment to enhancing the ownership experience for its customers. The association allows Jaecoo drivers to easily customize their vehicles with high-quality accessories, aligning with the brand's mission to enable an active lifestyle.
"The association with Thule is a fantastic way for us to add an extra layer to our vehicles and offer convenience at our dealerships," said Jaecoo CEO Lewis Lu. "Enabling Jaecoo drivers to live their Wild Life is at the core of what we want to do as a brand."
Impact on the Australian Market
The Jaecoo J7, set to launch in Australia by the end of March, will be available in both petrol-only and plug-in hybrid (PHEV) versions. The SUV will feature a turbocharged 1.6-litre engine for the petrol model and a hybrid system dubbed 'Super Hybrid System' for the PHEV, offering a combined output of 255kW and 525Nm.
Jaecoo's entry into the Australian market positions it as a competitor to established brands like Toyota, with the J7 being compared to the Toyota RAV4 in terms of size and capabilities. While parent company Chery focuses on more affordable vehicles, Jaecoo aims to target a higher price segment.
Specifications and Details
The J7 measures 4500mm in length, 1865mm in width, and 1680mm in height, with a wheelbase of 2672mm. It is slightly shorter but wider than the Toyota RAV4. The PHEV version promises an electric-only driving range of up to 90km on the WLTP cycle and a combined range of up to 1200km.
Future Outlook
As Jaecoo expands its presence in Australia, partnerships like the one with Thule will be crucial in enhancing its brand appeal and customer satisfaction. By offering high-quality accessories directly through its dealerships, Jaecoo aims to differentiate itself in a competitive market.
