Jaguar Concept Cars: Jaguar Rebrand: New Type 00 Jaguar

Jaguar has unveiled its groundbreaking Type 00 Concept Car, marking a dramatic shift in the company’s identity as it transitions into an all-electric luxury brand.

Presented at Miami Art Week, this striking concept sets the stage for a new generation of Jaguars designed to challenge traditional luxury automotive norms. With its polarizing design and innovative features, the Type 00 is more than a car—it’s a manifesto for Jaguar’s electric future.

Breaking Tradition: The Bold Design Philosophy of the Type 00

The Type 00 Concept Car embodies Jaguar’s new “Exuberant Modernism” philosophy, shedding the brand’s historical curves and feline motifs for sharp, minimalist lines.

The design defies convention with:

Sheer Surfaces: Brutalist-inspired exterior panels evoke confidence and modernity.
Striking Details: Hidden tail and brake lights seamlessly integrate into textured horizontal lines across the body.
Cab-Rearward Proportions: The elongated bonnet and minimal side windows pay homage to coach-built luxury cars of the 1920s and 1930s.
Butterfly Doors: A concept feature that hints at Jaguar’s intent to blend drama with function.
Innovative Lighting: Hidden full-width rear light bars and LED accents amplify the futuristic aesthetic.

Chief Creative Officer Gerry McGovern stated, “Type 00 is a pure expression of Jaguar’s new creative philosophy. It’s bold, provocative, and unapologetic.”

Interior: A Fusion of Technology and Artisanal Craftsmanship

Inside, the Type 00 Concept merges cutting-edge technology with luxurious natural materials:

Sustainable Elegance: Brass, travertine stone, and woven textiles form a central spine in the cabin design.
Dynamic Mood Control: Three handcrafted totems—made from brass, travertine, and alabaster—allow drivers to customize ambient lighting, soundscapes, and screen visuals.
Advanced Displays: Retractable infotainment screens maintain Jaguar’s commitment to minimalist interiors while ensuring digital convenience.
Innovative Features: Hidden storage spaces add splashes of color and sophistication.

Jaguar’s focus on creating a unique in-car experience is underscored by the absence of a traditional rear window.

Instead, the Clearsight digital rearview system offers advanced visibility.

A Preview of Jaguar’s Electric Future

The Type 00’s design lays the groundwork for Jaguar’s first all-electric production car, a sleek four-door GT set to launch in 2026.

Built on the new Jaguar Electric Architecture (JEA) platform, the upcoming model will boast:

Impressive Range: Up to 430 miles (EPA-rated).
Rapid Charging: Gain 200 miles of range in just 15 minutes using fast chargers.
Electric Performance: Dual-motor all-wheel drive with advanced multi-link suspension for precise handling.

The GT will serve as the halo model for Jaguar’s new electric lineup, expected to retail for over $120,000 AUD.

Future models may include a high-performance SUV and a two-door sports car, solidifying Jaguar’s position in the ultra-luxury electric vehicle market.

The Strategy Behind Jaguar’s Transformation

Jaguar’s reinvention is driven by a need to reposition itself as a boutique luxury brand, producing fewer cars at higher price points.

The Type 00 concept reflects a decisive break from the past, challenging the company’s critics while attracting a new, younger, and design-conscious audience.

As part of this strategy, Jaguar is introducing a curated retail experience, with flagship stores in luxury hubs such as Paris.

These stores aim to deliver a high-end, personalized customer journey akin to luxury fashion brands like Dior or Louis Vuitton.

Why the Type 00 Matters

The Type 00 Concept Car is not just a design exercise—it’s a statement of intent. Jaguar has faced declining sales and stiff competition in recent years.

By embracing a bold, polarizing vision, the brand is seeking to capture the attention of a new generation of luxury EV buyers.

Jaguar’s CEO Gerry McGovern summarized the ethos behind the car: “This is not about being loved by everyone. It’s about redefining what Jaguar stands for in the modern age.”

Looking Ahead

With its daring design, innovative technology, and clear focus on exclusivity, the Jaguar Type 00 signals an exciting new chapter for the iconic British brand.

While purists may lament the departure from tradition, Jaguar is betting big on this reinvention—and the Type 00 is proof that it’s ready to take risks to secure its place in the future of luxury electric vehicles.

Stay tuned as Jaguar’s journey continues, with its first production EV set to hit roads in 2026, promising to deliver on the bold vision established by the Type 00.