Jaguar has been building anticipation for its next big move, and the wait is over.
Below are the renders of the new Jaguar concept.
At Miami Art Week, the iconic British automaker will reveal a concept car that teases its future design direction. This unveiling marks a pivotal moment in Jaguar’s transformation into a high-end electric luxury brand.
A Radical New Look: What We Know
Jaguar’s teaser for its upcoming concept car hints at a design language that’s both futuristic and provocative.
The image showcases bold sweeping lines, sharp edges, and angular surfaces, promising a stark departure from its current aesthetic.
One of the most polarizing elements is the closed-off rear window, coupled with a grille-like feature on the rear fascia that’s sparked comparisons to an air-conditioning vent.
Whether these unique touches will translate into production models remains to be seen, but they certainly align with Jaguar’s new ‘Copy Nothing’ ethos.
Exuberant Modernism: Jaguar’s New Design Philosophy
The concept embodies Jaguar’s ‘Exuberant Modernism’ mantra, which takes inspiration from modernist art movements like those of Picasso and Mondrian.
Under Chief Creative Officer Gerry McGovern, Jaguar is attempting to redefine itself as a disruptor in the luxury EV space, shunning traditional cues in favor of avant-garde innovation.
What’s on the Horizon?
Jaguar’s electric future includes three flagship models:
- A four-door GT sedan aimed squarely at rivals like the Porsche Taycan.
- A large luxury sedan, filling the void left by the canceled electric XJ project.
- A high-end crossover, tapping into the lucrative SUV market.
All three models will be built on Jaguar’s in-house JEA platform and are set to hit showrooms by 2026.
Pricing for these vehicles will sit well above Jaguar’s historical range, as the brand distances itself from competitors like BMW and Mercedes-Benz.
The Journey to Jaguar’s Rebirth
Jaguar’s transformation began in 2021 when the brand announced its pivot to become a fully electric automaker under then-CEO Thierry Bolloré.
This shift also saw the cancellation of the much-anticipated electric XJ sedan, signaling Jaguar’s intent to leap into a more exclusive, niche market.
Today, the only remaining model in Jaguar’s lineup is the F-Pace SUV, which will cease production by 2026.
The company is clearing the slate to make way for a fresh, all-electric lineup designed to challenge the conventions of luxury automotive design.
A Brand Reinvented for the Future
Jaguar’s Miami Art Week unveiling is more than just a design reveal—it’s a statement of intent.
The new concept car symbolizes the brand’s commitment to bold innovation and its ambition to redefine what a luxury electric vehicle can be.
With Jaguar’s first EVs set to arrive in 2026, this teaser is just the beginning of what promises to be an exciting new chapter for the storied automaker.
View Jaguar's Copy Nothing.
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Dylan Anderson
