South Korean automaker KGM (formerly SsangYong) has unveiled its vision for an electric pickup future with the striking Musso EV Concept. This bold prototype previews a production-ready electric ute slated for 2026, combining the brand’s rugged heritage with cutting-edge EV technology and avant-garde styling.
Design: Rugged Meets Futuristic
The Musso EV Concept retains the traditional ute silhouette while embracing aerodynamic efficiency and modern flair:
- LED Lighting: Full-width light bars front/rear with pixel-inspired detailing
- Aero Enhancements: Active grille shutters, flush door handles, and rear diffuser
- Modular Bed: 1,650mm length with integrated power outlets and configurable partitions
- Wheels: 22-inch alloys wrapped in all-terrain tires with removable aerodynamic covers
| Dimension | Musso EV Concept | Ford F-150 Lightning | Rivian R1T |
|---|---|---|---|
| Length | 5,300mm | 5,933mm | 5,547mm |
| Wheelbase | 3,200mm | 3,700mm | 3,450mm |
| Bed Length | 1,650mm | 1,678mm | 1,371mm |
| Ground Clearance | 280mm | 250mm | 360mm |
Powertrain and Performance
Built on KGM’s new E-Motion EV platform, the Musso EV Concept boasts specs that rival established players:
- Dual Motors: 350kW combined power and 800Nm torque
- Battery: 135kWh lithium-ion pack (800V architecture)
- Range: 500km (WLTP) / 320km (towing max load)
- Towing: 3,500kg braked capacity
- Charging: 10-80% in 22 minutes via 350kW DC fast charging
KGM claims the production version will retain these figures while adding vehicle-to-load (V2L) capabilities and optional 4WD modes for off-roading.
Tech and Interior
The cabin blends practicality with advanced tech:
- Curved Display: 12.3-inch driver cluster + 14.6-inch infotainment
- Augmented Reality HUD: Projects navigation and terrain data
- Sustainable Materials: Recycled plastics and vegan leather upholstery
- Seating: Flat-folding rear bench with under-seat storage
Special features include a solar roof that adds up to 15km of range daily and crab-walk mode for tight maneuvers.
Market Strategy
KGM plans to target markets where the combustion-powered Musso thrives:
- Australia: $85,000–$110,000 AUD (est.), undercutting Rivian R1T ($135,000+)
- Europe: Focus on Norway and Germany with tax incentives
- Production: 2026 launch, built in South Korea with RHD variants
The brand aims to produce 50,000 units annually, leveraging parent company KG Group’s battery partnerships.
Competitive Challenges
Brand Perception: Overcoming SsangYong’s budget reputation to compete with premium EV brands
Charging Infrastructure: Limited fast-charging networks in key ute markets like Australia
Weight: 2,800kg curb weight impacts off-road agility and efficiency
What We Think
The Musso EV Concept demonstrates KGM’s ambition to leapfrog into the electric ute arena. While specs impress on paper, execution will determine its success against entrenched rivals like Ford and Rivian.
If KGM delivers on promises while maintaining competitive pricing, the Musso EV could appeal to tradies and adventurers seeking a practical, tech-forward electric workhorse. However, building trust in its EV capabilities and service network remains critical.
