KG Mobility (KGM), the company formerly known as SsangYong, has announced plans to introduce an all-new, all-electric ute by the end of 2024. This development marks a significant step in the brand's electrification strategy and could potentially bring a new player to Australia's emerging electric ute market.
Key Features and Specifications
The upcoming KGM/SsangYong electric ute is expected to offer:
- A monocoque chassis shared with the Torres EVX mid-size electric SUV
- Compact dimensions, likely smaller than traditional ladder-frame utes like the Toyota HiLux or SsangYong's Musso
- BYD battery technology, leveraging a partnership between the two companies
- Design inspiration potentially drawn from the O100 electric urban ute concept revealed in April 2023
Production and Global Launch
- Production is scheduled to commence in the second half of 2024
- KGM/SsangYong is considering offering a class-leading EV battery warranty globally
Australian Market Potential
While SsangYong Australia is expressing interest in the new electric ute, several factors will influence its local introduction:
- Availability of right-hand drive production
- Market positioning and pricing strategy
- Compatibility with Australian regulations and consumer preferences
As the automotive landscape continues to evolve, KGM/SsangYong's entry into the electric ute segment represents an interesting development. The success of this venture in Australia will depend on the vehicle's capabilities, pricing, and how it compares to both established ute models and emerging electric competitors.
