The Kia Tasman, the Korean automaker's first entry into the ute market, has been a topic of intense discussion since its unveiling, particularly regarding its unconventional design.
While online reactions were initially polarized, Kia executives are now reporting that the Tasman's appearance is finding favor among those who have seen it in person.
Kia Australia's Chief Operating Officer, Dennis Piccoli, stated that feedback from focus groups, corporate clients, and dealers who have seen the vehicle in person has been generally positive.
John Buckingham, Kia's Head of Next Design Exterior, explained that the Tasman's design reflects its functionality and best-in-class interior volume.
Kia aimed to create a distinctive look to stand out in the established ute market, rather than following the design conventions of competitors like Toyota and Ford.Jochen Paesen, Kia's global VP of Next Interior Design, suggested that people will become accustomed to the design over time, noting that progressive designs often require an adjustment period.
While the Tasman's design continues to generate discussion, Kia remains confident that its bold approach will pay off as more people experience the vehicle in person and understand its practical benefits.
