Key Points:
- Kia targets 10% of Australia's ute market, equivalent to 20,000-25,000 units annually
- The Tasman could become Kia's best-selling model in Australia
- Global pickup truck market expected to grow to $333.3 billion by 2032
- Initial launch in South Korea, followed by exports to Australia, Middle East, and Africa
Design and Dimensions:
- Length: 5,410 mm
- Width: 1,930 mm
- Height: 1,870 mm to 1,920 mm
- Wheelbase: 3,270 mm
- Load bed: 1,512 mm long, 1,572 mm wide, 540 mm deep
- Cargo capacity: 1,173 liters (VDA)
Powertrain and Performance:
- 2.2-liter turbo-diesel: 154kW/441Nm, 0-100km/h in 10.4 seconds
- 2.5-liter turbo-petrol (Korea/Middle East): 206kW/421Nm, 0-100km/h in 8.5 seconds
- Both engines paired with an 8-speed automatic transmission
- Maximum speed: 185km/h
- Payload capacity: 1,195 kg (2WD mode)
- Towing capacity: 3,500 kg
Market Positioning:
- Targeting both traditional ute buyers and SUV enthusiasts
- Aiming to compete with Ford Ranger, Toyota HiLux, and Isuzu D-Max
- Positioned as a versatile, adventure-ready vehicle with off-road capabilities
Global Ambitions:
- Initial production target of 65,000 units annually
- Primary markets: Australia, Africa, and Middle East
- Potential expansion into US and European markets under consideration
- Electric version in development with 100+ kWh battery and 400+ km range
As Kia prepares to launch the Tasman in mid-2025, the automotive industry watches with keen interest. This bold move into the competitive pickup truck market represents a significant milestone for Kia, potentially reshaping its global brand image and market position. With its blend of rugged capability, modern design, and future-focused powertrain options, the Tasman is poised to make a substantial impact in the pickup segment and could play a crucial role in Kia's future growth strategy.
