Leapmotor Unfazed by Cooling EV Demand in Australia, Confident in C10's Appeal
Chinese EV maker Leapmotor remains confident in its Australian market entry with the C10 SUV, targeting 3,000 sales in its first year despite cooling EV demand. The competitively priced C10 aims to challenge established players with its features and value proposition.
Chinese electric vehicle manufacturer Leapmotor is preparing to enter the Australian market with its C10 SUV, expressing confidence despite recent reports of slowing demand for electric vehicles in the country.Key points:
Leapmotor plans to launch the C10 electric SUV in Australia in November 2024. The C10 is positioned to compete with popular models like the Tesla Model Y and BYD Atto 3. Leapmotor's entry-level C10 is expected to be priced around $50,000 drive-away, undercutting many competitors.
The company is targeting 3,000 sales in its first full year of operation in Australia. Leapmotor acknowledges the recent cooling of EV demand but remains optimistic about the C10's prospects.
The C10 offers features such as a 69.9kWh battery pack, 420km WLTP range, and advanced safety technologies.
Leapmotor plans to use Stellantis' existing dealer network for distribution in Australia.
Matt Lei, Leapmotor's Vice President of International Operations, stated, "We believe the C10 offers a compelling package that will attract Australian buyers, even in a market that's showing signs of cooling." He emphasized the vehicle's competitive pricing, advanced features, and spacious interior as key selling points.The company's confidence comes despite recent reports of slowing EV sales growth in Australia, with some manufacturers adjusting their strategies in response to changing market conditions.
As Leapmotor prepares to enter the Australian market, its optimism in the face of cooling EV demand highlights the dynamic nature of the electric vehicle sector. The success of the C10 could provide valuable insights into the evolving preferences of Australian consumers and the potential for new entrants to disrupt the market. As the launch date approaches, industry observers will be watching closely to see if Leapmotor's confidence translates into sales success in an increasingly competitive landscape.
