Lotus has reversed its previous commitment to go fully electric by 2028, announcing plans to introduce a new "Hyper Hybrid" plug-in powertrain in response to changing market demands and slowing EV adoption rates.
New Hybrid Technology:
- Lotus is developing a "Hyper Hybrid" plug-in powertrain
- Promises high performance and efficiency with over 1,100 km (683 miles) range
- Features 900V electrical architecture for ultra-fast charging
Revised Electrification Timeline:
- Original plan to go electric-only by 2028 has been postponed
- No specific new date set for full electrification
Potential Applications:
The hybrid system could be integrated into current electric models like Eletre SUV and Emeya GT, This is likely to be offered in the upcoming mid-size SUV targeting the Porsche Macan.
Market Factors:
- Decision influenced by slowing demand for EVs
- Aligns with similar moves by other luxury brands like Bentley and Volvo
Current Performance:
- Lotus delivered over 7,600 vehicles in the first nine months of 2024
- 136% increase in sales year-on-year
- Revenue doubled to £516 million
While Lotus remains committed to electrification, this strategic shift reflects the broader challenges facing the automotive industry in transitioning to EVs. By introducing hybrid technology, Lotus aims to maintain its performance heritage while adapting to current market realities and consumer preferences.
