Lotus is teasing a new electric concept car called the 'Theory', set to be unveiled on September 17, 2024. With active aerodynamics and a futuristic interior, the Theory concept signals Lotus' commitment to electrification and aims to offer an affordable entry point to electric sports cars by 2026.
The teaser images show:
- A sleek, low-slung sports car silhouette
- Active aerodynamic elements, including an active rear spoiler
- A rectangular steering wheel with an integrated screen
- Forged carbon fiber trim elements
This concept is likely previewing Lotus' future electric sports car, codenamed Type 135, which is scheduled for production in 2026. The Type 135 is expected to be built at Lotus' Hethel factory in the UK. It will be positioned as a more affordable electric sports car compared to Lotus' Evija hypercar, with an estimated starting price around £70,000-£100,000 (approximately AU$135,000-$190,000). The concept appears to feature design elements inspired by Lotus' recent electric models like the Eletre SUV and Emeya sedan.
Lotus has a long-standing philosophy of "Simplify, then add lightness," established by founder Anthony Colin Bruce Chapman. The Theory concept is likely to incorporate lightweight design principles, which have been a core part of Lotus's DNA for decades.
The teasers show a sleek, low-slung sports car profile, which aligns with Lotus's history of producing lightweight, agile sports cars like the Elise and Exige. The concept features an active rear spoiler, which is reminiscent of Lotus's expertise in aerodynamics developed through their Formula 1 racing history.
The rectangular steering wheel with an integrated screen suggests a driver-centric cockpit design, which is consistent with Lotus's emphasis on creating cars that prioritize the driving experience. While electric, the concept (and potential production version) is rumored to offer high power outputs, staying true to Lotus's performance car legacy. Potential use of Lotus's LEVA (Lightweight Electric Vehicle Architecture) platform, which would maintain the brand's focus on lightweight construction in the electric era.
By combining these elements with modern electric technology, the Theory concept seems to be Lotus's attempt to translate their core values and design heritage into the electric age, maintaining the essence of what makes a Lotus while embracing new technology.
Lotus aims to transition to an all-electric lineup by 2028, with the Type 135 playing a crucial role in this strategy.The Theory concept and subsequent Type 135 production model are part of Lotus' ambitious plan to significantly increase its annual sales volumes.
