The luxury EV market is buzzing with excitement as Lucid Motors rolls out the first units of its highly anticipated Gravity SUV.
While the initial deliveries are limited to the U.S., Australians may soon get a taste of what this electric powerhouse has to offer.
With Lucid’s plans to expand into right-hand-drive markets like Australia, the Gravity is poised to become a strong contender in the premium EV segment.
A special delivery to end the year.
— Lucid Motors (@LucidMotors) December 30, 2024
This weekend we handed over the keys to some of the first production Lucid Gravity SUVs off the line to some of our employees, friends and families.
This is just the beginning. Here's to a remarkable 2025. pic.twitter.com/QgiVQjW7vt
First Deliveries: A Strategic Rollout
Lucid recently began delivering the first Gravity SUVs, initially focusing on friends, family, and employees to ensure top-tier quality control.
As CEO Peter Rawlinson explained, “We are ramping Lucid Gravity production volume in a structured manner to ensure high-quality for our customers.”
Early models are being used for test drives and at sales outlets, setting the stage for a broader consumer launch in 2025.
Currently, the Gravity is being produced in its Grand Touring trim, featuring an 828-horsepower dual-motor setup powered by a 120-kWh battery.
Priced at approximately $147,000 AUD, the Grand Touring offers a competitive edge against rivals like the Rivian R1S and the Mercedes-Benz EQS SUV. A more affordable Touring trim, expected to start at $123,000 AUD, will follow in late 2025.
Specs and Features: Luxury Meets Performance
The Lucid Gravity isn’t just about looks—it’s a performance beast. Its key highlights include:
- Powertrain: Dual motors delivering 828 horsepower and 1,280Nm of torque.
- Range: Up to 830km on a full charge, supported by Lucid’s advanced battery technology.
- Acceleration: 0-100km/h in just 3.6 seconds.
- Interior: Roomy three-row seating for up to seven passengers, paired with cutting-edge technology.
Lucid is aiming to redefine the luxury SUV segment with unparalleled efficiency and advanced features. The Gravity’s target market includes families and professionals seeking a spacious yet sustainable vehicle, aligning well with Australia’s growing demand for electric SUVs.
Challenges and Australian Launch
Despite its premium appeal, Lucid faces challenges before entering the Australian market. The brand has yet to establish a timeline for right-hand-drive production, with estimates pointing to a 2025 launch at the earliest.
Rawlinson acknowledged the complexity of expanding globally, stating, “It’s a matter of engineering priorities… We’ve got to get Gravity out next year.”
Lucid’s vehicles are already making waves in Europe, with successful rollouts in Germany, France, and Norway. The Australian debut will likely coincide with these markets, focusing on the Gravity and smaller, more affordable EV models.
Lucid’s Vision: Beyond the Gravity
Lucid isn’t stopping at luxury SUVs. Plans are in motion for smaller EVs to rival the Tesla Model 3 and Model Y, with projected prices starting around $77,000 AUD. These vehicles aim to cater to a broader audience, making EV adoption more accessible.
Additionally, Lucid is collaborating with other automakers, including Aston Martin, to supply battery and motor technology. Rawlinson emphasized the importance of efficiency, saying, “The electric car of the future only needs 400km of driving range. We don’t need 800km range cars in the future.”
Australian EV Market Outlook
Australia’s EV market is rapidly evolving, driven by government incentives and increasing consumer demand. Lucid’s potential entry could shake up the luxury segment, offering an alternative to Tesla’s dominance. However, with brands like Rivian and Mercedes already making strides, Lucid will need to deliver on both performance and affordability to capture Australian buyers.
Let's Wrap This
The Lucid Gravity is a bold step forward in luxury EV innovation, blending sustainability with unmatched performance.
While Australians will need to wait for its arrival, the Gravity’s debut marks an exciting chapter in Lucid’s global expansion.
With right-hand-drive production on the horizon, this groundbreaking SUV could soon redefine electric luxury down under. Stay tuned as Lucid takes the EV world by storm—Australia included.
Dylan Anderson
