After 22 years and nearly 150,000 units sold, the Mazda 6 is being discontinued in Australia. This marks the end of an era for Mazda's mid-size offering in the country, reflecting broader industry trends and changing consumer preferences.
- Production for Australian market has already ended
- Discontinuation due to non-compliance with new ADR 98/00 requirements for AEB systems
- Follows axing in US, Canada, UK, China, and Japan in recent years
Model History:
- Third-generation model introduced in 2012
- Multiple updates over its lifespan
- Recent additions included wireless Apple CarPlay and Cruising and Traffic Support system
Sales Performance:
- Peak sales: 14,783 units in 2005
- Steady decline: Below 10,000 units in 2009, under 5,000 in 2016
- 2024 sales: 1,354 units (3rd in segment behind Toyota Camry and BYD Seal)
Future Outlook:
- No confirmed successor on new rear/all-wheel drive Large Architecture
- EZ-6/6e sedan (electric/range-extender) not yet confirmed for Australia
- Mazda Australia focusing on "multi-solution strategy" with various powertrain options
The retirement of the Mazda 6 in Australia signifies not just the end of a model line, but also reflects the broader shifts in the automotive industry. As consumer preferences continue to favor SUVs and regulatory pressures push towards electrification, the landscape of mid-size sedans and wagons is rapidly changing.
Mazda's focus on a "multi-solution strategy" suggests a future lineup that may look quite different from its traditional offerings.
