The Mazda CX-3, a veteran in the small SUV segment, has proven its enduring appeal by achieving a new annual sales record in Australia for 2023. This remarkable feat comes despite facing stiff competition from newer rivals and being one of the oldest designs in its class.
Record-Breaking Performance
In 2023, Mazda sold an impressive 15,139 CX-3s in Australia, surpassing its previous best of 14,139 units set in 2022. This represents a significant 7.1 percent increase year-on-year. The CX-3's success is particularly noteworthy given that it was first introduced to the Australian market in 2015.
Market Position and Competition
The CX-3 maintained its position as the third best-selling small SUV in Australia, trailing only behind the MG ZS and Hyundai Kona. It outperformed several newer competitors, including the Toyota Yaris Cross and Volkswagen T-Cross.
Factors Contributing to Success
Several factors have contributed to the CX-3's continued popularity:
- Competitive Pricing: With a starting price of $24,890 plus on-road costs, the CX-3 offers an attractive entry point for buyers.
- Diverse Range: The model is available in both front-wheel-drive and all-wheel-drive configurations, catering to different customer preferences.
- Brand Loyalty: Mazda's strong reputation in Australia likely plays a role in the CX-3's sustained success.
Future Outlook
Despite its age, the CX-3 shows no signs of slowing down. Mazda Australia has confirmed that the model will continue to be offered alongside the newer CX-30, providing customers with more choices in the small SUV segment.
As the automotive landscape continues to evolve, the Mazda CX-3's record-breaking performance serves as a testament to the enduring appeal of well-designed and competitively priced vehicles. It will be interesting to see how this veteran model fares against increasingly fierce competition in the coming years.
